Brand Identity and Website
Create a brand identity for Peregrine Media, an aerial photography and high definition video production company that uses custom-built unmanned aerial systems (UAS). Peregrine Media spotted a gap in the aerial imaging market – HD video, shot from otherwise impossible angles, without costing the earth. The challenge was to convey this unique offer in an engaging way, that linked back to its namesake – extraordinary vision empowered by helicopters.
A beautiful, abstract image of an iris is combined with the spinning rotors of a helicopter.
The iris device quickly became recognisable and synonymous with the Peregrine Media brand, and could be used in isolation on a range of engaging applications.