I created the 'Peregrin' brand to give Maltese food packaging a much needed revamp. A lot of Maltese food is sold in unbranded plastic packaging, therefore there is space for a strong, new brand on the market. The brand identity represents the strong traditional values of the small Mediterranean nation. The name 'Peregrin' is the local name for the Peregrine Falcon, more affectionately known as the Maltese Falcon. The brand identity is vibrant and funky, but keeps traditional values in mind as it is inspired by the 'Luzzu', the tradtional fishing boat, and 'Bizzilla', traditional lace-making.
This was a university brand-creation project.