Prairie Life Fitness (PLF) is one of the nation's leading operators of upscale health and fitness clubs. They have nine facilities in four states and over 30,000 members. They take particular pride in their professional, member-oriented staff and state-of-the-art equipment.
Our assignment was to create a campaign to market and promote the PerFit Personal Fitness Training App, powered by PLF, to those interested in accessing a tailored workout but struggle with gym access because of the limits of time and place. This was the first foray into app development for PLF. The client had to be shepherded through all the processes and unique user needs of the mobile medium.