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Bēhance

Pepsi Rebrand

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  • A rebranding of Pepsi to evoke positive feelings in its consumers. The system uses a representation of a “splash” to communicate that Pepsi is free-spirited, energetic, and confident. Pepsi promises to refresh your body AND mind, by quenching your thirst while empowering you to enjoy being yourself. This new branding values optimism and enthusiasm for life, utilizing vibrant colors and bold, inspired messaging to encourage consumers to drink Pepsi and feel great.