United States | 1890
Simpler compositional and corporative by removing of traditional corporate colors.
A greater opportunity in terms of design applications. Thanks to not having to rely on
the traditional colors to follow patterns that have limited in advertising and marketing.
BASE STRUCTURE
The symbol is formed through a series of overlapping
The symbol is formed through a series of overlapping
circles and is consistent with the Fibonacci sequence.
SYMBOL & LOGOTYPE
Selecting an appropriate typography with design, eliminating those points in which they believe a rift with the symbol. So instead of finding suitable typography design, typography reconstructed creating a new image through common font configuration, thus increasing the originialidad brand and configuration.
SETTING CHROMATIC
PepsiCo Concept Brand
VERSION | COLOR
BRAND LIKE IMAGOTYPE
Elements: Poster design to promote the new brand concept.
Colours: Poster design to promote the new brand concept.
Concept Drinks Can
Concept Drinks Can Minimalist
Glass : Crystal concept
Glass : Paper concept
Soft drink machine
