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Bēhance

Pepsi | Rebrand Concept

  • 15509
  • 1946
  • 163
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    United States | 1890
     
    Simpler compositional and corporative by removing of traditional corporate colors.
    A greater opportunity in terms of design applications. Thanks to not having to rely on
    the traditional colors to follow patterns that have limited in advertising and marketing.
     
     
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  • BASE STRUCTURE
    The symbol is formed through a series of overlapping
    circles and is consistent with the Fibonacci sequence.
     
     
  • SYMBOL & LOGOTYPE
     
    Selecting an appropriate typography with design, eliminating those points in which they believe a rift with the symbol. So instead of finding suitable typography design, typography reconstructed creating a new image through common font configuration, thus increasing the originialidad brand and configuration.
     
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    SETTING CHROMATIC
     
  •     PepsiCo Concept Brand
     
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  • VERSION | COLOR
     
     
  • BRAND LIKE IMAGOTYPE
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  • Elements: Poster design to promote the new brand concept.
     
  • Colours: Poster design to promote the new brand concept.
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  • Concept Drinks Can
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    Concept  Drinks Can Minimalist 
  • Glass : Crystal concept
  • Glass : Paper concept
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    Soft drink machine
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