A new temptation is hitting the Nordic market with a cola with natural ingredients. Anti was assigned by DdbOslo to create the refreshingly new visual identity for PepsiCo´s new cola RAW. Anti was assigned to develop a visual concept, typography, logo for The New Temptation and the main imagery presenting the new bottle!
Working on the visual idea to use drops in different variations we used a glassblower and a fashion designer ( Josefin Johansson) to create natural objects to point out the freshness and ingredients of the cola. To top it off we also developed the web page for the launch and are exited to see the result of Acne´s advertising soon to be released.
Art direction: Kjetil Wold & Martin Stousland / Anti
Design: Martin Stousland / Anti
Photo: Lisa Westgaard & Pål Laukli / Tinagent
Flash developer: Tomasz Stawnikowski
Animation: Robert Kaniszewski
Music: Christian Sol / Mode studio