PEPSI / BRAND IDENTITY Team Branding & Identity Design
With Pepsi looking to break into new marketing opportunities, they asked us to develop an overall look and feel that would showcase how the Politi team would look in the Pepsi colors.
After developing a comprehensive design strategy, we began laying out a visual framework that was on brand and would get them noticed. Our design explorations took us through all major touch-points including uniforms, pit areas, transport vehicles, sponsorship packets, advertising, promotional materials, TV displays graphics, the list goes on...
When it was all said and done, we designed the Pepsi/Politi team identity from the strategy to execution and showed them what is possible in automotive racing team support.