Rage Digital had the opportunity to develop a unique PepsiCo App for the 2011 Superbowl weekend. When the PepsiCo Inner-circle guests (which included high-profile athletes, executives and celebrities) arrived in Dallas, they we're given an iPod touch that served as their guide for the event.

The app included an agenda, maps, concierge chat, NFL player twitter feeds and an early preview of all Pepsi's commercials. Over the weekend, Dallas got hit by an unexpected snowstorm- luckily, the app was integrated with push notifications to make sure that everyone was kept updated