Television commercial for Peps, a mattress brand.
The film shows a seemingly every day normal joe, run around in the middle of the night in a green spandex "super-hero constume" in his attempt to fight crime and make the world a better place.
The idea was to drive home the point that it is mostly not possible or realistic to get the prescribed 8 hours a day of sleep, but whenever you do get a chance to sleep, "Sleep Great"
Client: Peps Industries Pvt Ltd
Agency: People Design and Communications India Pvt Ltd
Agency team: Rajeev Ravindranathan, Sabu Mohanan, V Balaji
Production house: Full Meals Creative Studio
Directors: Harris Backer, Rajeev Ravindranathan
Director of Photography: Harris Backer
Music: Ricky Kej
Production Co-ordination: Mariam Begg, Russ Peterson
Edit and VFX: Harris Backer, Sunny Sawrav