Pepe's Bistro is a tiny restaurant in Tampiquito, a small, low income yet artistically alive community in San Pedro Garza Garcia, Mexico. Pepe the chef, while pleasantly chatting with you, freshly makes pizzas and pastas to create a tasteful experience of epic proportions. His style is casual and friendly, yet energetic and unexpected. We wanted to communicate his personality and the Tampiquito culture through the branding and packaging design. Interwoven with this are also elements that represent Mexico's vivacious market culture and typographies from the 19th century, era when the bistro concept was born.