With far more than 10,000 visitors, the Bau 2013 has been the so far most successful fair for Schueco. Planers, architects, investors and metal constructors were both enthused by the fair motto “People. Nature. Technology.” and the new fair stand’s architecture as well as topic studios.
The topic studio “Parametric Concept” for example was the fair appearance’s first eyecatcher: A concept of a façade based on tridimensional plans that impressed the fair audience, especially the planners and architects. On the back wall of the topic studio, a LED animation supported the parametric façade, which was exclusively built by Schueco and its partner in metal construction. With the help of three interactive displays, interested visitors could interactively discover the different parametric systems on different tridimensional building typologies. Thus, the interactive fair design promotes Schueco’s signal with regard to an individual and user-oriented architecture.
The brand walk in the centre of the Schueco fair appearance helped visitors to fully see contents and take them in: be it on the spacious open flight of stairs that served as a meeting point, in the catering area or at the rims of a basins, above which the “Vertical Garden” seemed to be floating: an ashlar vegetated with moss and ivy. The topic of nature was taken up several times, be it as a natural context of one of the three catering areas, as panelling or as a vegetated roof of a topic studio.
With two spacious info points the brand walk served as a first reception area for interested visitors. The area created the link between all exhibition areas and their complex contents and visualized the Schueco fair motto “ People. Nature.Technology.” The guests, who had been invited by Schueco reached the first floor via the open flight of stairs. Here, a spacious communication and catering area opened up and served for detailed talks.