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People Centric Transport //
People Centric Transport //
Signage Design //
Postgraduate studies project // Freelance work //
London, UK, 2010 / 2011
A Signage System for Cyclists:
A signage system created to make the urban thoroughfare safer and more accessible for cyclists
around the world. Custom semi-reflective signs (a new concept to street/road sign design) where designed
and produced, and the project was tested on the streets of London //
Postgraduate studies project // Freelance work //
London, UK, 2010 / 2011
A Signage System for Cyclists:
A signage system created to make the urban thoroughfare safer and more accessible for cyclists
around the world. Custom semi-reflective signs (a new concept to street/road sign design) where designed
and produced, and the project was tested on the streets of London //
Reflective Signs:
The reflective sheets of metal of the signs introduce a new concept to sign design. The juxtaposition of the iconic display
on this 'trixi' mirror alternative constructs what I have referred to as a reflective sign, one that subtly reflects activities
taking place in the viewer's background without interfering with what lies in front of that viewer. The color green of the icons
codes with the color of bike lanes in London, indicating coherence within the system.
The reflective sheets of metal of the signs introduce a new concept to sign design. The juxtaposition of the iconic display
on this 'trixi' mirror alternative constructs what I have referred to as a reflective sign, one that subtly reflects activities
taking place in the viewer's background without interfering with what lies in front of that viewer. The color green of the icons
codes with the color of bike lanes in London, indicating coherence within the system.
(Top left) (Center left) (Bottom left) (Top right) (Bottom right)
Bicycle Lane Intersects Bicycle Stepping Out of Damaged Road. Lorry Blind Spot. Taxi With Open Door.
Pedestrian Crossing. Bicycle Lane. 500mm x 500mm 500mm x 500mm 500mm x 500mm
500mm x 500mm 500mm x 500mm Vinyl on Metal Vinyl on Metal Vinyl on Metal
Vinyl on Metal Vinyl on Metal
Bicycle Lane Intersects Bicycle Stepping Out of Damaged Road. Lorry Blind Spot. Taxi With Open Door.
Pedestrian Crossing. Bicycle Lane. 500mm x 500mm 500mm x 500mm 500mm x 500mm
500mm x 500mm 500mm x 500mm Vinyl on Metal Vinyl on Metal Vinyl on Metal
Vinyl on Metal Vinyl on Metal
Project display at the Rochelle School exhibiton space in London:
Bicycle (ceiling).
SE Draft - Single Speed. The two wheeled phenomenon itself.
Signs (wall).
Displayed in a manner where there is a clear distinction between signs which demand more
attention from cyclists (left) as opposed to those which demand equal attention from both
cyclists and motorists (right).
Bicycle Tires Table (with the project outline and signage manual).
The table was constructed using tires contributed by five bicycle shops in East London.
The number is that of the bicycle tires that were replaced on 02.12.10 at each of their workshops.
Bicycle (ceiling).
SE Draft - Single Speed. The two wheeled phenomenon itself.
Signs (wall).
Displayed in a manner where there is a clear distinction between signs which demand more
attention from cyclists (left) as opposed to those which demand equal attention from both
cyclists and motorists (right).
Bicycle Tires Table (with the project outline and signage manual).
The table was constructed using tires contributed by five bicycle shops in East London.
The number is that of the bicycle tires that were replaced on 02.12.10 at each of their workshops.
The sIgnage design manual (170mm x 240mm).
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MORE ON THE PROJECT
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PEOPLE CENTRIC TRANSPORT
How can way-finding systems help create safer and more accessible environments for cyclists?
REALITY
Chaotic nature of the urban environment / Rapid city growth
INSPIRATION
Future of the urban environment and the global transport market / City planning /
London: bicycle lanes juxtaposed on bus lanes, carriageways and pedestrian crossing points
PROBLEM
Cycle accidents (setback for cycle commuters) / Sustainable transport / Safety and accessibility on the road
PROPOSAL
Signage-based system reflecting on cycle safety and accessibility issues, and directed towards cyclists, motorists and pedestrians
DISCOURSE
Market research [target, context, form] / Expert insight and external review [design aesthetics, effectiveness and sustainability,
technicalities, questioning] / Prototype development [experimentation] / Testing [context, validation, requestioning]
OUTCOME
People Centric Transport: A series of regulatory signs / Integrated transportation program / Safer environments /
Respect for everyone on the road / More people cycling
MORE ON THE PROJECT
///////////////////////////////////////////
PEOPLE CENTRIC TRANSPORT
How can way-finding systems help create safer and more accessible environments for cyclists?
REALITY
Chaotic nature of the urban environment / Rapid city growth
INSPIRATION
Future of the urban environment and the global transport market / City planning /
London: bicycle lanes juxtaposed on bus lanes, carriageways and pedestrian crossing points
PROBLEM
Cycle accidents (setback for cycle commuters) / Sustainable transport / Safety and accessibility on the road
PROPOSAL
Signage-based system reflecting on cycle safety and accessibility issues, and directed towards cyclists, motorists and pedestrians
DISCOURSE
Market research [target, context, form] / Expert insight and external review [design aesthetics, effectiveness and sustainability,
technicalities, questioning] / Prototype development [experimentation] / Testing [context, validation, requestioning]
OUTCOME
People Centric Transport: A series of regulatory signs / Integrated transportation program / Safer environments /
Respect for everyone on the road / More people cycling
