Penny Rebranding
Brief:
Make the Brand stand out from the Discounters and increase shopping pleasure.
Concept:
Desirable Value Shopping - Modern. Friendly, Simple
By rebranding Penny and giving it a more modern and simple style, we increase the look, feel and standart of the brand. People will prefer Penny to other discounters because it dosnt feel or look like a discounter anymore.
Brief:
Make the Brand stand out from the Discounters and increase shopping pleasure.
Concept:
Desirable Value Shopping - Modern. Friendly, Simple
By rebranding Penny and giving it a more modern and simple style, we increase the look, feel and standart of the brand. People will prefer Penny to other discounters because it dosnt feel or look like a discounter anymore.
