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Pennsylvania Small Business Development Centers

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  • Pennsylvania SBDCs
    Print campaign design
  • The Pennsylvania Small Business Development Centers provide free business management consulting, information and educational programs to small business owners and entrepreneurs. Working within their budget, interesting and arresting solutions were developed to help promote their events as well as promote the program as a whole.

    Designed while a partner at Primer.
  • Campaign to raise awareness of the effectiveness of the PA SBDC program, as well as promote their annual exposition in the state capital, this series of postcards were developed and sent to constituents and influencers throuhout the state for the two months leading up to the expo. Through the use of color, typography and copy, otherwise dry statistics were given real impact and importance.
  • Following the previous postcard campaign, this series of oversized bills were developed to drive home the significance of the SBDC's effectiveness, where for every one dollar invested in the program, seven dollars are generated in revenue for the state.. Custom artwork and a bellyband reinforce the impact of receiving a stack of larger-than-life "money", creating a memorable impression.
  • Identity design for annual thought leadership forums.
  • Online course design and development.