I've been the designer for America's largest independent collegiate retailer for six years. The company does its own screen printing.
Sales have shown that customers prefer simple one- or two-color design with thick, athletic lettering. The younger generation of Nittany Lions likes distressed designs and bright garments; the older generation tends toward solid designs on navy, heather, or white garments.
Sales have shown that customers prefer simple one- or two-color design with thick, athletic lettering. The younger generation of Nittany Lions likes distressed designs and bright garments; the older generation tends toward solid designs on navy, heather, or white garments.