Penman Clockcare approached me in April 2011 to re-brand their Watch and Jewellery sales and repairs business. During this time I designed and worked on the following:
A5 leaflet / handout
Photographs for the shop
I made two logos for the business, one that was for the main shop brand and one for the vintage section of the shop. While the logos are slightly different, I wanted the overall brand to be carried across and to be recognised in both designs.
The main red and black logo features two modern clock ‘seconds’ hands and a serif font for the type, the idea being that the business is familiar with both the modern and classic aspects to watch and jewellery repair / sales. It was important that the brand was aimed at a young market as the business sold contemporary watches and that is why I wanted to use the clean cut logo with a simple colour scheme.
The clock hands are red as this is the standard choice of colour for seconds hands in contemporary clock making, however due to the nature of the simplistic design the hand colour can easily be changed to suit a new design. An example of this is the colour coded method used in the gift vouchers.
Penman Clockcare wanted a separate logo for the vintage section which would appeal to watch collectors. I wanted the design to be fun spirited whilst maintaining the brands overall appearance. I chose the light green as a base colour but like the main logo this can be changed to suit a new design.