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Bēhance

Penguin Design Award 2013

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  • The Big Sleep 
    Brief
     
    The Big Sleep is a serious and significant mainstream novel that just happens
    to possess elements of mystery and crime. The story is well known both in celluloid
    and print so it is essential to come at it from a fresh angle. Try to design a
    new cover for a new generation of readers, avoiding the obvious clichés. Originality is key.
     
    Audience: all readers both familiar and unfamiliar with the text, male and female.
     
    Message: there are many layers and themes within the book. Read it and discover 
    what the book means to you.The judjes are looking for a striking cover design
    that is well executed, has an imaginative concept and clearly places the book for its
    market. While all elements of the jacket need to work together as a cohesive
    whole, remember that the front cover must be effective on its own and be
    eye-catching within a crowded bookshop setting. It also needs to be able to work
    on screen for digital retailers such as Amazon.
     
     
    My solution was to break free from the usual illustration style and modernise the design by using photography, seeing as a key part in the film was to do with photographs being used as a blackmailing objects, I thought this solution fitted in well, it also provided a new solution to the brief and broke away from the illustrative style.
    I wanted a twist with my picture so you would have to look at it twice to realise it, as it is all to do with detective work and mysteries. In the photo I placed the usual detective items you would expect a detective to carry or use, but the way I arranged them was to hide a face using the objects as in the book it states that he has been one step behind the whole way, so when you look closely you can make face out of the objects. This was meant to create the influence that someone was watching you, I also used a black and white backdrop to represent good and evil.
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    Thank you for looking.
     
    Photography by: Anthony Cassell