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Bēhance

Peel's

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  • Peel's Fresh Beverage
     Fresh As Just Picked!

  • Peel's is a project I did to promote a fresh beverage. Focusing on the freshness of the product, I developed a design and feel that interprets my concept. The bottle design - with the peel wrapped around it - provides the consumer with the experience of peeling a fresh fruit, in this case a kiwi.

    The structural display adds to the concept and the tagline, having the bottle as part of the tree enhances the idea of freshness.. It's 'Fresh As Just Picked!'
  • Front
  • (Close up shot)
    The wrapping peel has the texture of a kiwi - velvet. And the inside of the peel has a kiwi pattern printed on it. 
  • Back
  • The bottle with its structural display.