PEDRO GARCÍA
Autumn - Winter 2013 / 2014
COPYWRITING
Claims, slogans and headlines that were written for a distinctly baroque autumn-winter mood. The photographs were shot at El Real Sitio de La Granja de San Ildefonso, one of the best examples of 18th century monarchical splendor. Philip V, the first Bourbon to reign in Spain, built there a palace and gardens adorned with sculptures and fountains to remind him of his childhood at the French court of his grandfather Louis XIV. The texts were used in the catalog, website, newsletters, press releases and press kits.
Collection presentation headline. Works well in English and Spanish, the brand's two languages.
A nod to Stephen Frears and "Les Liaisons dangereuses".
