Pedigree dry food boosts "back-end performance."
Pedigree Chicken & Rice dry food is especially good for doggie digestion. But how do we get dog owners to know? Our idea: when it comes to healthy digestion, the proof is the poop. That's why we created the first-ever bus shelter to dispense poop bags.
Gold Marketing Award, OOH Single, 2012
Gold FAB Award, Best Use of Media, 2012
Applied Arts Award, September/October 2012
Finalist, Young Guns, Transit, 2012
Merit ADCC, Single Transit, 2012
Gold Astral Media Carte Blanche, 2011