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Pedigree Poop Bags

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  • Pedigree dry food boosts "back-end performance."

    Pedigree Chicken & Rice dry food is especially good for doggie digestion. But how do we get dog owners to know? Our idea: when it comes to healthy digestion, the proof is the poop. That's why we created the first-ever bus shelter to dispense poop bags.

    Gold Marketing Award, OOH Single, 2012
    Gold FAB Award, Best Use of Media, 2012
    Applied Arts Award, September/October 2012
    Finalist, Young Guns, Transit, 2012
    Merit ADCC, Single Transit, 2012
    Gold Astral Media Carte Blanche, 2011
    Art Director: Rebecca Dunnet
    Copywriter: Shiran Teitelbaum
    Creative Director: Dave StevensonExecutive Creative Director: John Gagne