Objective: To conduct a large-scale (10 000 contacts), a memorable holiday for owners of dogs,
educate visitors about the benefits and values of the brand.
Solution: The "Pedigree Day" become a day care and love, when every dog owner was able
to learn about the benefits for its Pedigree pet. The event acted interactive zones in which everyone
could participate: painters, drawing caricatures, entertaining game, photo wall where everyone
could be photographed and receive a souvenir photo, a zone of puppies and the vet, the area of sales.
And, of course, the stage upon which held part of the entertainment with contests,
giveaways and show program.