Pecks inspiration was driven by children’s dwindling interaction with nature in our current technology dominated society.

Its been proven that a child’s interaction with nature can have strong positive benefits in their development, both mentally and physically.

Developments in bird seed mixes now enable home owners to attract a large range of wild birds to their gardens, but feeding wild birds tends to have a stigma that it is solely for older generations. Peck aims to change this.

First of all the logo and brand was developed.

The four feed mixes are able to attract 21 species of wild bird.

Illustrations were created for each individual bird that encompass each birds specific markings and character.

 These are then used throughout the packaging to explain which birds the feed attract.

Three peck cards are included in each pot. There are 50 to collect, the rarety of the cards is relative to the rarety of the bird in the wild.

Simple icons are used on the cards to represent what the birds eat, where they can be seen and during which seasons.

A simple transparent point of sale unit was developed.

A simple side scrolling website was designed to inform the children various facts about feeding wild birds, as well as how they can re-use the packaging to create suet cakes.