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Pearl Izumi / EMOTION

  • Pearl Izumi EMOTION
    Pure Running
  • Pearl Izumi reached out to One & Company and Formant Studios to help them define their new range of lightweight running footwear. Pearl Izumi has built up some great heritage in this space, but now they really had the chance to start from the ground up with an entirely new approach for the line.

    The team at One & Company and Formant worked together a new design language for 5 separate styles for both the trail and the road. Setting the design tempo, the focus was on lightweight construction and reducing materials, and bringing the foot closer to the ground...while maintaining support.

    Pearl Izumi's Ultra Running team is an important part of improving the design and testing the product in the field. Timothy Olson recently ran and won the Western States 100 and crossed the finish line wearing the new Trail N-1's.
    "You don’t have any of that slapping, just a nice forefoot plant and it propels you forward. I just feel like it’s a light, efficient, and explosive shoe."

    Stay tuned for more updates
    !