Peak Focus is a coaching and consulting group that helps companies and individuals optimize their perfromance through professional development resources and advanced assesment technology.
I worked with them to:
• Refresh their brand and achieve consistency across all online and offline channels
• Develop new product offerings and restructure existing messaging for clarity and impact
• Generate sales of online report packages (online advertising, content marketing, social media)
• Leverage existing relationships with other industry experts and professional associations
• Automate and manage weekly blog posts, daily social media updates and weekly email updates
• Manage their overall marketing, lead generation, and communications efforts
Wordpress site homepage
Wordpress blog integrated into corporate site
MailChimp RSS>Email template generates weekly blog update emails
Additional MailChimp templates created for one-off marketing messages
Twitter profile refreshed and managed to provide daily content
YouTube profile branded and updated with personal video of Peak Focus Principal Jerry Scher
Company LinkedIn profile branded and managed for regular updates/interactions
Slideshare profile utilized to push out presentation materials, white papers, articles and more across various channels
Event signage to generate leads during speaking engagements
