4th year college project.

Peace One Day was founded in 1999 and is an international, non-political, aimed at wide
target audience (different kinds of people and communities), global, non-profit organisation. They
want all the people get involved in spreading a happiness and peace.

The campaign is aimed at international target audience – male and female at any age, who is
interested in joining and supporting event of Global Truce 2012.

The main aim of this brief was to design a positive global campaign for charitable organisation Peace
One Day. The campaign Global Truce 2012 take place every year on the 21st September - its aim is
to mark this day in a calendar with no violence in the world.