Founded in 2000, Payment Systems Group (PSG) is a technology company that provides e-payment technologies. They came to us needing a redesign of their business cards, but it quickly became clear that a brand refresh was needed. Through our strategy exercises and research it was found that PSG is considered a mid-sized company in the category (as opposed to the boutique technology company they viewed themselves).
Based on the strategic platform of flexibility and credibility, we translated the expression of the brand into a logo, business cards, marketing collateral and a website. In addition, a custom image library of money origami was commissioned to be used throughout all of PSG's brand touch-points.
© 2011 YIU Studio
Lead Designer & Photographer