“Pause Fest is Australia’s most progressive digital festival; one event for the thinkers, practitioners and entrepreneurs of digital culture. It’s a place to trade ideas, debate opinions, conceive projects, celebrate work, tell tales, get lit up. From beyond the cutting edge of creative, four days of pleasure that’ll inspire a year’s worth of work.
Continuing where Pause Fest 2012’s Future theme left off, this year’s festival theme, Connected, focuses on the possibilities that lie ahead – what we have accomplished at present and what that means for the global digital community in years to come.”
Pennant was asked to create a flexible poster design for a marketing campaign that can be applied on all other media deliverables such as website, postcards, flyers… Our solution was a bold typographical expression of the theme that plays with the Pause brandmark while maintaining its prominence.
The Pause Fest 2014 branding is still in the process of being rolled out so stay tuned for more images.