“Pause Fest is Australia’s most progressive digital festival; one event for the thinkers, practitioners and entrepreneurs of digital culture. It’s a place to trade ideas, debate opinions, conceive projects, celebrate work, tell tales, get lit up. From beyond the cutting edge of creative, four days of pleasure that’ll inspire a year’s worth of work.
Continuing where Pause Fest 2012’s Future theme left off, this year’s festival theme, Connected, focuses on the possibilities that lie ahead – what we have accomplished at present and what that means for the global digital community in years to come.”
Working closely with the festival’s founder George Heddon, we were asked to create a flexible poster design that can be adapted to all other media deliverables such as the website, postcards, programs, banners and brochures. Our solution was a bold typographical expression of the theme that plays with the Pause brandmark while maintaining its prominence.