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Paul Smith Brand Marketing & Promotion

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  • Paul Smith
    Brand Marketing & Promotion
  • This project was the culmination of all research performed throughout the 'Brand Marketing & Promotion' course in Nottingham Trent University's Bachelor of Arts (Hons) International Fashion Business program. The course sought to teach the importance of, and process involved, in creating and maintaining a brand identity. This particular project was a live competition, involving the design of a new free standing fitting room for the UK designer Paul Smith, with a subsequent marketing strategy to announce its release. All proposed ideas were required to coincide with the brand's previous activity and appeal to its current target market.

    My design was to be a temporary photo-booth installation, which would allow customers the opportunity to take photographs of themselves, in outfits they had styled in-store, and submit them for a personal style competition. The marketing involved a viral video, a press release, and the online competition page, which allowed for public voting on all images. 

    The project was deemed a success, earning First Class Honours upon submission. It was considered to show "An excellent understanding of the socio-economic, political, and environmental factors that influence and inform fashion brand marketing and promotion," as well as demonstrate a "...diversity of technology methods and media skills," according to the Project Assessment criteria.