Patterson Graphics is a Northern Ireland based company that has been manufacturing point of sale chalkboards for 26 years. All products are handcrafted individually for each client. Clients range from the local pub owner to global drink suppliers.
The client was operating an Ebay store with varying results on sales. As they were trading and distributing their products across Europe, they decided that there was a need for a well branded ecommerce website. They wished to display their products in a clean, easy to navigate manner and the website to have a modern, trustworthy feel that also pointed towards the cafe / bar culture that their products are used in.
We designed a website that reflected the cafe / bar culture that Patterson Graphics boards would be present in. This was created by using a fresh colour palette to show an outdoor feel and also the incoporation of a red and white awning. The design was clean and the structure of the website was key to allowing the end user to navigate easily so best practise in ecommerce design was applied.
Using our flagship ecommerce package we created a website that can be easily managed by the client. Incorporating contact forms, methods of up-selling and social tools, our package gives Patterson Graphics maximum exposure. We also plugged all registrations from the site into our Email Marketing system ensuring that the client can increase sales interest when required.
Currently we are working on an Online Marketing Strategy for Patterson Graphics. This strategy will help increase the clients visibility on search engines and also to drive traffic to the website that will potentially convert to sales. Methods that we may incorporate are Pay Per Click, Search Engine Optimisation and Affiliate Marketing.