Patagonia
- Patagonia
Design for a brand that already exists. - Patagonia is an outdoors clothing/gear store. It gives 1% of it's sales to grassroots events. They use rich photographic imagery displaying the beauty and adventure of nature. This project displays Patagonia's values and sticks to their style. Designers don't always create an identity from the ground up, they must appease current grounded styles and logotypes as well.
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