Passport Magazine Rebranding

- Passport: Duke University's International Magazine
Rebranding and Publication Redesign - Passport is an international-themed magazine published by undergraduate students at Duke University. As part of a dramatic change in leadership, a campaign was launched during the 2011-2012 academic year to rebrand and refresh the image of the magazine on campus.


To commence the rebranding processes, Passport was given a new logo, and with it a face lift.

Social media pages were updated to fit the new brand imagery.








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