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Passport Magazine Rebranding

  • Passport: Duke University's International Magazine
    Rebranding and Publication Redesign
  • Passport is an international-themed magazine published by undergraduate students at Duke University. As part of a dramatic change in leadership, a campaign was launched during the 2011-2012 academic year to rebrand and refresh the image of the magazine on campus.
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  • To commence the rebranding processes, Passport was given a new logo, and with it a face lift.
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  • By the release of the Spring 2012 issue, the contents of Passport magazine had been redesigned to match the new exterior.
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  • Social media pages were updated to fit the new brand imagery.
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