Pass the Play
- The Digital Age ServedProject Featured On:The Digital Age Served — 8/23/12
- Pass the Play by GoGo squeeZ is a social media and philanthropic effort to introduce GoGo squeeZ as a lifestyle brand that encourages a playful and active lifestyle.
How it works:
GoGo squeeZ gave away 10,000 rubber balls, inviting people to request or register a ball at PassthePlay.com. Users are then asked to pass along their rubber ball for a bigger chance at winning prizes. In addition, everytime someone uses #Passtheplay on Facebook or Twitter, GoGo squeeZ will donate $1 to the Fresh Air Fund.Pass The Play works to build an online brand community for larger digital efforts from Big Spaceship and GoGo squeeZ.
PassthePlay.com
For more Big Spaceship, visit us at www.bigspaceship.com. 
- To see more of our work, visit our Behance profile or www.bigspaceship.com.
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