Pasar Jaya is a Traditional Market Organizations that develop and maintain traditional markets around Jakarta. It has been a common knowledge for us in Jakarta that we; especially the young ones, never liked and never have any intention to visit any of this traditional markets. Jakarta is widely known with it's huge number of malls and department stores, that offers cleaner and more enjoyable experience while shopping. That's why people nowadays start to leave traditional market and prefer supermarkets or minimarkets instead.

This is an assignment is from our class to create a print-ad campaign, that can speak to the youth with new voices, that can "atleast" grab their attentions, so they will reconsider to visit traditional markets. The chalenge here is to create a new visual language for the Pasar Jaya brand.