This project is linked to the City Branding concept, but applied to a concrete place of a city, to analize
it on a smaller scale/ more limited scale.
Usually the City Branding thus comes down to uncovering and defining an ‘identity’ that can form the basis
of communication to both internal and external target groups – being those citizens, customers, businesses, tourists, commuters, or potential newcomers, etc. The fact that these target groups are so diverse poses
a presentation problem, as it is impossible to communicate effectively to several target groups at the same time. On the other hand, separate marketing for each target group is very costly.
The objective in this particular case consists in identifying, from the territory, the different interactions produced between human groups and the actions/events that take place in the environment of Joaquín Xirau square.
Elisava - Escuela Superior del Diseño de Barcelona
Mudic - Máster Universitario en Diseño y Comunicación 2011-2012
Design & Society. Civic City
Profesor: Ruedi Baur