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Bēhance

  • Pas de Chichi
    Identity + Photos
     
    Montreal’s creative fashion house creates unique clothing using mostly recycled fabrics. Company logo uses a cursive, hand-written typestyle in a distinct wordmark treatment. Each business card is different since it is printed manually, with a custom stamp, on colourful, recycled heavyweight papers. The result is a visually-playful brand… just like the style-forward, contemporary fashions Pas de Chichi create.
     
     
     
     
     
     
    RADAR
    Editorial design
     
    This trade magazine, published five times a year, is produced by the Association of Food Retailers Quebec. RADAR reports food news and policy developments and business issues that affect retailers. Revamped design features new folded format, layout, page bleeds, typography and image treatments for bold new look.
     
     
     
     
     
     
    Sylvain Toulouse
    Identity + Stationary Package
     
    A designer’s identity needs to look different. I used the distinct frames of my glasses as both icon and logo to evoke myself. New branding stationery starts with radical splinter-free wooden business cards. Add to this several choices of colours and papers… the result is a harmony that reflects my individuality.
     
     
     
     
    Sylvain Toulouse
    Identity + Stationary Package
     
    A designer’s identity needs to look different. I used the distinct frames of my glasses as both icon and logo to evoke myself. New branding stationery starts with radical splinter-free wooden business cards. Add to this several choices of colours and papers… the result is a harmony that reflects my individuality.