Pas De Deux, modern dance apparel, was created for a packaging project I completed my Junior year at Auburn University.
I intended the identity and packaging system for Pas de Deux to brand the company as sophisticated, relevant, and experienced. The motions and rhythm of dance should be felt in the packaging and logo. The colors will be soft and targeted to attract the female audience. The product is relatively expensive and the packaging should look just as expensive.
I had so much fun with this project. I have been involved in the dancing world since I was five and the whole time I was designing this product all I could think about was what I would have liked to see on the shelf when I was picking out new shoes or a leotard.