Park Bank Campaign
- PARK BANKRefreshing. It's often one comes across a bank that uses this as their motto. But this community bank does.
- Annual ReportIn a year where banks were still on unstable ground, this annual report was created to showcase the financial tides turning. The report was contained entirely on (and inside) the box, producing a piece that was both playful and purposeful.


Copywriting by Matt Howards- Outdoor billboards


Copywriting by Matt Howards- Print advertisements

Copywriting by Matt Howards- Direct MailWith large, international banks moving in, we decided to focus our attention on...cheese, Wisconsin Dells, and Madison's very own isthmus. Things quintessentially local.

Copywriting by Matt Howards- Proposed New CampaignIn order to compete with various banks and credit unions in the area, the campaign was refreshed and repolished. This included adding color, a human element, and an outdoor component to create intrigue in order for people to visit the new website.



Copywriting by Elizabeth Jones







Discuss This Project: ( Comments)