Paradice (paradise + ice cream) is a new line of ice cream for people aged 15-25 years old,
students and youngs at the early steps of their career, having a low economic budget, have dreams
for the future, but have fun with their friends too. Also they are youngs who need nutritional quality,
so, there are four values selected that characterize this line, which are: pleasure, quality, fun, dream.
Paradice Ice cream launch three categories of packages ice cream, FUN with fruit flavors, DREAM with dreamy flavors and COOL with classic flavors.