Paprenjak (pepper cookies) are one of a handful of quintessentially Croatian brands and has been a cornerstone item in the "made in Croatia" fami… Read More
Paprenjak (pepper cookies) are one of a handful of quintessentially Croatian brands and has been a cornerstone item in the "made in Croatia" family of souvenirs and commercial products since it's beginnings.
One of our first projects after graduating and opening the studio was to create a new, refreshed image for Paprenjak and define it's first mass produced product, that would break from the souvenir range.
A lot of time and effort went into the planning, conceptualisation, package design and visual identity redesign but in the end, it was worth it.
The new identity and product line, codenamed, "Paprenjak 150", were launched with all-round praise, and the new identity was adopted as the perfect refresh for the old and stale one. In the end, the first batch of orders was double the expected.
We followed it up with a bunch of collateral that starts with the honey-dipped flyers and ends with the upcoming holiday season's greeting cards.
For us, this was one of the defining projects so we hope you like it and appreciate the amount of love put into the craft.
Thank you and enjoy.
Credits go out to:
Direction, design, retouching & illustration - Ivorin Vrkaš
Lettering - Hrvoje Dominko
Retouching Assistance - Ana Somek, Matej Bilić
Project Management - Bojan Opačak
Photography - Nikola Zelmanović
Project Photography - Ivorin Vrkaš
Flyer Photography - Marko Miščević Read Less