TEAM: Creative, Resource Development, Account Director
RESPONSIBILITIES: Strategy, conception & design
When the Resource Development team found out that Pappas Restaurants, based in Houston, TX, was shopping for a nonprofit partner to develop a custom cause marketing plan, Creative was called in to help brainstorm and then visualize some activation ideas that could work across the various Pappas brands. I developed the follwoing concept visual as the centerpiece of the Account Director's presentation to the Pappas marketing team. Once we showed them how easily we could help them drive employee participation across their national footprint, testing the concept with a quick promotion in their hometown of Houston was a no-brainer.