- Papirus FSC Certification
- Papirus is the first factory to produce recycled paperboard in Brazil. Recently they received the certification of FSC for their papers, and this was the campaign we made at the agency to communicate the employees about the certification and the changes that it will cause.
- Beyond the posters and desktops, each employee received a kit with an ecobag, a seed from a native tree (so they could plant it at home), a board game about the paper production process, a depliant with informations about the certification and a giant puzzle piece made of wood, which they should put in the right place to see the whole image. It worked greatly.