THE BRIEF: Design a title page for an agency website that reflects the craft and production values of the work within it.
THE SOLUTION: We wanted to create a solution that involved the agency, and allowed people to really play with type, to give us their own opinions on kerning, space and perspective.
Building the letters from paper allowed us to rapidly try a lot of concepts. In the end, we made slot together templates in Illustrator, and created a script to generate the tabs ready for print.
We placed the letters in the studio and let people play with them. We didn't even tell them the camera was rolling.
Concept & Design
Mike Greer & Pierre-Antoine Gilles
Mick Mahoney & Andre Moreira