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Papaya - Tropical Smoothies & Juice

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  • Papaya
    Tropical Smoothies & Juice
  • This is a project for Graphic Design 4. Papaya is a made up company. So far we have just started on our logo ideas. 

    I chose to create what I thought were some of the most important branding aspects for a smoothie company. 

    I went with an organic approach, while adding a little old school charm because Papaya believes in old fashioned service and recipes. The 3D Poster and Pop-Up Gift Card Holder add a splash of fun and interaction to the branding. 

    The Stamping on the bags was intentionally faded a little to again, add to the old school charm. It also feels more organic and natural. I made sure to choose extra "juicy" colors to give the consumer a visual image of natural fruits. 

    The Menu was influenced to look like a menu written on a chalk board.

    The Smoothie Cup Holder was made with canvas and stamping methods. It is functional and a great way to take your smoothie on the go!

    This project is currently finished. 
  • Branding Project for Papaya Juice & Smoothies
  • Cover Letter, Folding Business Card, and Envelope.
  • Back of Folding Business Card
  • Inside Folding Business Card
  • Back side of envelope. The inside is a removable coupon for Buy One Get One 50% off any Made to Order Specialty Smoothie. 
  • 3D Poster for Papaya Stores
  • Side View of 3D Poster.
  • 100% Recycled Materials Take-Out Baggie.
  • Front of Take-Out Bag. 100% Recycled Materials.
  • Back of Take-Out Bag #2
  • Front of Pop Up Gift Card Holder
  • Pop-Up Gift Card Holder
  • Pop Up Gift Card Holder
  • Back of Gift Card Holder, Papaya Logo would be a sticker holding the package together. In this view, the gift card holder is still open.
  • Beverage Menu Cover with Tabs
  • Inside Beverage Menu
  • Inside Beverage Menu
  • Back Side of Beverage Menu
  • Juice Box Design - Two Flavors: Island Juice and Tropical Punch. Front and Back shown of Island Juice Box.
  • Smoothie Cup Label
  • Smoothie Cup Holder, made to look organic and slightly worn. Reusable and Portable!
  • Front of Smoothie Carrier
  • Reverse side of Smoothie Cup Holder.