This is a project for Graphic Design 4. Papaya is a made up company. So far we have just started on our logo ideas. I chose to create what I thought were some of the most important branding aspects for a smoothie company.
I went with an organic approach, while adding a little old school charm because Papaya believes in old fashioned service and recipes. The 3D Poster and Pop-Up Gift Card Holder add a splash of fun and interaction to the branding.
The Stamping on the bags was intentionally faded a little to again, add to the old school charm. It also feels more organic and natural. I made sure to choose extra "juicy" colors to give the consumer a visual image of natural fruits.
The Menu was influenced to look like a menu written on a chalk board.
The Smoothie Cup Holder was made with canvas and stamping methods. It is functional and a great way to take your smoothie on the go!
This project is currently finished.