John Schnatter, founder of Papa John's, gets a hand from his 12 year-old son, Beau, in placing his first-ever online order to help mark the rollout of the company's revamped website. Papa John's was the first pizza company to introduce online ordering in 2001 at www.papajohns.com and the brand has since transacted more than $2 billion in online sales. Schnatter started the business in the broom closet of his father's tavern 26 years ago and the company has grown to be the world's third largest pizza chain. Until last week, he had never ordered a pizza online. Schnatter's order, made from his home in Louisville, Ky., can be watched on www.facebook.com/papajohns.

After shooting, we returned to Papa John's corporate campus to photograph everyone in front of headquarters. The resulting photo was used as wallpaper for everyone's computer.