Pantene Color Expressions products are made to protect and enhance the color and shine of color treated hair. The goal of this campaign is to mak… Read More
Pantene Color Expressions products are made to protect and enhance the color and shine of color treated hair. The goal of this campaign is to make women visiting the pool area of a resort aware of all the potential dangers to their hair color.
The hair towel is given out a resort pool area’s. The towel has beautiful colored hair on one side, so when the women dry their hair, it will look like they have the amazing Pan- tene color. The other side will say “Chlorine kills your color. We bring it back to life.”
The umbrella has knock out type, so when the sun hits the umbrella, the shadow will create the words on the ground saying “Protect your hair color from daily sun damage.”
The dive sticks will be thrown in the pool for children at the resort. When the children brings the Pantene shaped sticks back to their moth- er’s, it will make them think that they should be protecting their hair. Read Less