Willoughby Design's profile

Panera Favorites

Willoughby Design
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Panera Favorites | SPRING 2014
 
Panera celebrates its favorite and most talked about menu items with social media-inspired photography and copy. Photos suggest real Panera settings and have Instagram-like filters, while hashtags encourage customers to share their #panerafave or #mypick2 with friends.
 
The artful compositions and the use of people and casual propping give the images a personal feel. The in-store campaign ties in with Panera’s expanding social outreach and invites Panera fans to talk about the favorites that keep them coming back.
environmental design Brand Identity Extention brand positioning Displays environmental graphics in-store In-store Merchandising merchandising seasonal campaign Panera Panera Bread photography direction pop POP signage
environmental design Brand Identity Extention brand positioning Displays environmental graphics in-store In-store Merchandising merchandising seasonal campaign Panera Panera Bread photography direction pop POP signage
environmental design Brand Identity Extention brand positioning Displays environmental graphics in-store In-store Merchandising merchandising seasonal campaign Panera Panera Bread photography direction pop POP signage
environmental design Brand Identity Extention brand positioning Displays environmental graphics in-store In-store Merchandising merchandising seasonal campaign Panera Panera Bread photography direction pop POP signage
environmental design Brand Identity Extention brand positioning Displays environmental graphics in-store In-store Merchandising merchandising seasonal campaign Panera Panera Bread photography direction pop POP signage
environmental design Brand Identity Extention brand positioning Displays environmental graphics in-store In-store Merchandising merchandising seasonal campaign Panera Panera Bread photography direction pop POP signage
environmental design Brand Identity Extention brand positioning Displays environmental graphics in-store In-store Merchandising merchandising seasonal campaign Panera Panera Bread photography direction pop POP signage
environmental design Brand Identity Extention brand positioning Displays environmental graphics in-store In-store Merchandising merchandising seasonal campaign Panera Panera Bread photography direction pop POP signage
environmental design Brand Identity Extention brand positioning Displays environmental graphics in-store In-store Merchandising merchandising seasonal campaign Panera Panera Bread photography direction pop POP signage
environmental design Brand Identity Extention brand positioning Displays environmental graphics in-store In-store Merchandising merchandising seasonal campaign Panera Panera Bread photography direction pop POP signage
environmental design Brand Identity Extention brand positioning Displays environmental graphics in-store In-store Merchandising merchandising seasonal campaign Panera Panera Bread photography direction pop POP signage
environmental design Brand Identity Extention brand positioning Displays environmental graphics in-store In-store Merchandising merchandising seasonal campaign Panera Panera Bread photography direction pop POP signage
environmental design Brand Identity Extention brand positioning Displays environmental graphics in-store In-store Merchandising merchandising seasonal campaign Panera Panera Bread photography direction pop POP signage
environmental design Brand Identity Extention brand positioning Displays environmental graphics in-store In-store Merchandising merchandising seasonal campaign Panera Panera Bread photography direction pop POP signage
environmental design Brand Identity Extention brand positioning Displays environmental graphics in-store In-store Merchandising merchandising seasonal campaign Panera Panera Bread photography direction pop POP signage
environmental design Brand Identity Extention brand positioning Displays environmental graphics in-store In-store Merchandising merchandising seasonal campaign Panera Panera Bread photography direction pop POP signage
environmental design Brand Identity Extention brand positioning Displays environmental graphics in-store In-store Merchandising merchandising seasonal campaign Panera Panera Bread photography direction pop POP signage
environmental design Brand Identity Extention brand positioning Displays environmental graphics in-store In-store Merchandising merchandising seasonal campaign Panera Panera Bread photography direction pop POP signage
environmental design Brand Identity Extention brand positioning Displays environmental graphics in-store In-store Merchandising merchandising seasonal campaign Panera Panera Bread photography direction pop POP signage
Panera Favorites
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Willoughby Design's profile

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Willoughby Design's profile
Kansas City, MO, USA

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Willoughby Design

Panera Favorites

Panera celebrates its favorite and most talked about menu items with social media-inspired photography and copy. Photos suggest real Panera setti Read More

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Attribution, Non-commercialAttribution, Non-commercial