Panera, one of the fastest growing restaurant chains in America, approached us about creating a different kind of eLearning experience to help train their employees about the story of their coffee. They wanted to infuse the experience with compelling narrative and engaging graphics. They wanted something different than anything they had done before. And they needed it in 4 weeks.
We worked with their education team and developers to create the concept and strategy and then we designed all of the graphic elements for the 45 minute course. Each of the five"chapters" highlighted a major step in the journey of the bean from field to cup. It was immense fun and we will never look at a good cup of coffee again without appreciation for all that goes into making it.