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Panera Autumn Arrivals

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  • Autumn Arrivals | Panera Bread
     
    The Fall 2013 celebration for Panera Bread has arrived. The concept is driven by editorial photography, warm tones & hand-done etchings. A variety of natural textures, warm backgrounds and minimal propping allows the food to be the hero.
     
    At Willoughby Design, I worked with a team to concept the campaign, art direct the photoshoot & design final production files.
     
    Client: Panera Bread
    Designed at: Willoughby Design
    Art Director: Zack Shubkagel
    Designers: Cat Coquillette, Kevin Garrison, Jessica Carpenter
    Copywriter: Lisa Correu
    Photographer: Francine Zaslow
  • ^ Concept Moodboard
  • After I told my parents the Fall campaign was live, my mom sent me this picture of my dad posing at Panera. Parents really are your biggest fans!