Autumn Arrivals | Panera Bread
The Fall 2013 celebration for Panera Bread has arrived. The concept is driven by editorial photography, warm tones & hand-done etchings. A variety of natural textures, warm backgrounds and minimal propping allows the food to be the hero.
At Willoughby Design, I worked with a team to concept the campaign, art direct the photoshoot & design final production files.
Client: Panera Bread
Art Director: Zack Shubkagel
Designers: Cat Coquillette, Kevin Garrison, Jessica Carpenter
Copywriter: Lisa Correu
Photographer: Francine Zaslow