CHANGING PHOTOGRAPHY
LUMIX G5 Campaign
LUMIX G5 Campaign
For the launch of the new Lumix G5 we asked 3 professional photographers to leave their comfort zones and go on a photographic journey. We equipped them with a set of lenses and a LUMIX G5 and sent them all around the world to try the camera and to upgrade their own photography. We created this multichannel campaign that tells the story of each photographer and its experiences with the new LUMIX G5. The cool thing about this is, that nothing is staged here - all the results you see happened during traveling around these beautiful places. The pictures every photographer took got shared on a microsite running in the Panasonic website structure and on Facebook.
Agency: Lukas Lindemann Rosinski
Creative Direction: Thomas Heyen, Markus Kremer
Art Direction: Victor Aloji, Christian Baur
Copywriter: Erick Barrios
Production Company: Markenfilm Crossing
Director: Christian Grüner
Creative Direction: Thomas Heyen, Markus Kremer
Art Direction: Victor Aloji, Christian Baur
Copywriter: Erick Barrios
Production Company: Markenfilm Crossing
Director: Christian Grüner
Campaign Teaser
Before rolling out the whole campaign this little teaser got spread around
Before rolling out the whole campaign this little teaser got spread around
the internet and cinemas.
Mel Karch in Iceland
Mel Karch, a fashion photographer left the catwalks of Paris to experience
the epic landscapes of Iceland.
Christian Stoll in Sicily
Christian Stoll comes from Berlin and is normally a architectural photographer. He visited Sicily to capture the charming people and the character of this beautiful Italian town.
Andy Barter in Istanbul
Andy Barter, is a London based still life photographer that went from his controlled studio to the bustling streets of Istanbul.
