- Esmeralda Especial
Art Direction, Logo Illustration, Package Design & Product Photography by Mark Alvis.
- At more than $50 per pound, Panama Esmeralda is one of the finest, most celebrated coffees in the world. The objective was to create a luxurious, yet sophisticated package to visually communicate the rarity and exquisite opportunity to own the coffee.In order to do justice to the coffee's grandeur, the title typeface needed to be bold & regal supported by a clean, sophisticated body typeface. The logo was created using hand drawn elements, and the inks that best fit were spot white and gold over a custom black card stock.The production of the coffee package itself demanded a custom belly-band, which was wrapped around a matte black, air-sealed bag. Each package of Esmeralda was micro-roasted by Dillanos and hand prepared one by one. As a result, the package shimmered in the light, achieving the goal of an elegant packaging system fitting for a fine coffee.This very coffee was submitted to Roast Magazine, awarding Dillanos Coffee Roasters the 2011 Roaster of the Year Award - a personal highlight of my design career.